Portable Marketing is the exceptionally late approach of versatile promoting. Portable Marketing can furnish clients with delicate data, for example, area, time and customized data. For Mobile Marketing we require a universal system. Different Approaches utilized for Mobile Marketing is SMS Marketing, MMS, App based promoting, push notices, in amusement portable showcasing, QR codes, closeness frameworks, Location based administrations.
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
New mobile marketing channels include:
- location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
- augmented reality mobile campaigns, which overlay the user’s phone display with location-specific information about businesses and products.
- 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
- GPS messaging, which involves location-specific messages that the user picks up when he comes into range.